![]() Continuing its efforts, MAC will donate proceeds from its new VIVA GLAM 27 line to the MAC VIVA GLAM fund. ![]() ![]() Since then, the initiative has raised over $500 million USD and counting, as well as helped fund more than 1,800 organizations around the world. For those who are unfamiliar, the beauty brand’s VIVA GLAM campaign originally launched during the height of the HIV/AIDS crisis in the ’90s. To honor Haring’s legacy, the new lipstick colorways arrive in bold and vibrant hues of red, blue and yellow.
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